There’s something special about joining a table full of people who think differently, who see the future of retail not as a challenge but as a playground. That’s what Tru celebrates as it becomes an official member of the Retail Council of Canada (RCC).
The RCC brings together innovators, decision-makers, and strategists who shape how Canadians shop, connect, and experience brands. For Tru, this partnership is a fresh opportunity to collaborate with the country’s most forward-thinking retail leaders, contribute meaningful insights, and strengthen the future of retail innovation in Canada.
A Seat at the Table of Retail Thinkers
The RCC brings together innovators, decision-makers, and strategists who influence how Canadians engage with and define the retail landscape.
Established in 1963, it has been the collective voice of the country’s retail industry for over six decades, representing small businesses, national brands, and global retailers that power the Canadian economy. Through research, advocacy, and flagship events such as the STORE Conference, the RCC nurtures collaboration and progress across the retail community.
Tru has spent years helping retailers modernize experiences, interpret complex data, and refine strategies that turn uncertainty into opportunity.
Related Insight > Inside RCC STORE 2025: Trends, Tech & What’s Next for Canadian Retail?
Rethinking Retail, One Idea at a Time
The best retail ideas start with a simple “what if?” What if stores acted like personal assistants rather than transaction points? What if shopping surprised and delighted instead of causing frustration?
Retail grows from these questions, inspiring experiments that enhance customer experiences.
Innovation appears in clever, subtle ways. A store arranging products to reflect local trends. A brand using data to anticipate needs before customers ask. A loyalty program that feels like a conversation rather than a marketing pitch.
Retail is a living experiment. Success comes from observing, testing, and learning. Through this membership, Tru joins this conversation with a focus on:
Digital experience that balances innovation with human connection
Data storytelling that simplifies complex decisions
Sustainability and accessibility that define modern consumer loyalty
Whether it’s helping retailers personalize shopping journeys or decode consumer behavior, we’re bringing real-world lessons to the table.
Explore how Tru’s E-commerce Services help retailers deliver engaging and revenue‑driving online experiences.
Why Retail Leaders Should Pay Attention
Retail moves fast. Customer expectations shift overnight, and success depends on adapting with accuracy and confidence.
By joining the RCC, Tru connects with a nationwide ecosystem of:
Retail executives crafting experiences that stand out in crowded markets
Data professionals translating analytics into action
Policy experts ensuring Canadian retail continues to evolve responsibly
This collaboration deepens Tru’s understanding of what matters most to retailers today, helping us create smarter strategies for an industry that thrives on agility and insight.
Real Stories, Real Retail Wins
Every major retail shift begins with small, calculated experiments. A fashion brand rethinking its online experience to reflect shopper moods. A grocery chain uses data to anticipate local demand. A lifestyle retailer is testing dynamic pricing to stay competitive during peak seasons.
These aren’t theories, they’re success stories we’ve helped create. Each example reflects Tru’s passion for bridging creativity with analytics, helping clients make confident, informed moves that resonate with customers.
Now, through the RCC network, these lessons will reach even more retail innovators ready to explore what’s possible.
Discover insights from the industry’s best events with Tru’s Events.
The People Behind the Momentum
Every successful partnership starts with leadership that sees possibility. At Tru, that leadership shines through Aly Hemraj (Chief Executive Officer), Nicole Hemraj (Chief Strategy Officer), Kimberley Carrera (Chief Revenue Officer), and Dhruv Dhanda (Chief Marketing Officer).
They bring bold ideas and decisive action together, creating connections that resonate and endure.
"Tru is making real strides in AI and agentic commerce, and with retail already one of our strongest industries, joining the Retail Council of Canada was a natural fit. We’re excited to be at the table alongside leading retailers and executives shaping what’s next."
– Kimberley Carrera, Chief Revenue Officer, Tru.
Tru’s membership in the Retail Council of Canada reflects a commitment to the future of retail. Every insight and initiative helps create customer moments that feel purposeful and engaging.
Your Next Retail Success Begins With Tru.
Contact UsFrequently Asked Questions about Tru x RCC
Tru now participates in a national network of retail leaders and innovators. Membership enables Tru to engage in influential conversations, access emerging insights, and collaborate with leading retailers and strategists across Canada.
Clients gain deeper access to Tru’s expanded insights and connections from the RCC community. This translates into refined strategy, enriched data, creative analytics, and experiences that are more thoughtful, engaging, and aligned with today’s retail landscape.
Founded in 1963, the RCC has been the collective voice of Canada’s retail industry for more than six decades. It represents thousands of retailers, hosts major events, and advocates for policies, best practices, and innovation across the retail sector.
Yes. Tru actively engages in RCC events, contributing insights on retail innovation, data-driven strategy, and modern customer experience design.
