eTail Asia, the leading retail eCommerce conference, is set to take the stage this year—and Team Tru is ready to be on the ground, gathering insights and industry signals that matter.
This blog talks about eTail Asia, its 2025 agenda highlights, key themes, and how Tru’s services align with the evolving retail and eCommerce landscape.
eTail Asia: Asia’s Premier eCommerce and Digital Retail Summit
eTail Asia has been bringing together the world’s top retail business leaders and digital marketers since 2012. Every edition, the most influential crowd in the eCommerce landscape comes to share strategies, challenges, and real-world results. With over 500 senior retail professionals and 100+ speakers, the event focuses on current trends like omnichannel growth, AI, loyalty, and retail media. It’s where the next wave of retail innovation is set in motion.
Date: May 14–15, 2025
Location: Equarius Hotel, RWS Sentosa, Singapore
Sessions: 2 full days of keynotes, expert panels, fireside chats, solution rooms, and VIP masterclasses
Speakers: 100+ leaders from Amazon, Coca-Cola, SHEIN, Unilever, Adidas, Fossil, Lenskart, and more
Tracks: Omnichannel, Retail Media, AI, eCommerce Innovation, Loyalty, Marketplace Strategy, Sustainability
Inside Scoop on Key Themes & Insights of eTail Asia Singapore
From expert keynotes to visionary leader panels and tactical case studies, eTail Asia promises a high-impact mix of insight and inspiration. With roundtables, fireside chats, and deep-dive sessions, it’s designed to spark real shifts in the retail ecosystem.
Let’s break down and group eTail Asia’s complete agenda in a clear, simplified way for you:
eTail Asia 2025- Day 1
- From Growth-at-All-Costs to Profitable Retail
Retailers shift from chasing high sales at any cost to balanced growth with sustainability. Prioritizing margin-rich growth, LTV, unit economics, and scalability.
- Retail Media ROI & Data Precision
Maximizing return on ad spend (ROAS) through advanced media measurement, clean room collaboration, and first-party data strategies.
- Omnichannel Synergy & Commerce Fluidity
Seamless DTC, partner channel integration, creating the best customer experiences, and powering CX with unified engagement platforms.
- Loyalty as a Revenue Engine
Loyalty 2.0: Predictive analytics, personalization at scale, and data monetization transforming retention into high-impact growth.
eTail Asia 2025- Day 2
- Borderless Retail & Scalable Expansion
Winning cross-border eCommerce with localized strategies, agile supply chains, and adaptive organization structures built for velocity.
- AI at Work: From Hype to Utility
Operationalizing AI from content generation to dynamic pricing while aligning with trust, privacy, and real-world ROI.
How eTail Asia Reflects Tru’s Retail Transformation Strategy
Being the best evolving enterprise in the e-commerce and omnichannel digital marketing landscape, Tru’s services best align with what eTail Asia brings.
Let’s break down the top key themes and how Tru takes the lead:
Transforming Metrics into Profitable Actions
Covering themes from “Media Metrics Unleashed” to “Cross-Channel Analytics & Loyalty Rewards,” eTail Asia highlights first-party data and attribution clarity. Tru builds on this momentum, helping brands optimize spend and win across digital and physical platforms with end-to-end data analytics and attribution services.
Greater Returns with Omnichannel Marketing
With a strong focus on “Mastering Omnichannel Harmony” and “Beating Channel Cannibalisation”, eTail Asia highlights the need for unified retail journeys. We at Tru are already aligning DTC, in-store, and partner channels to minimize cannibalization. We create the best customer experiences and maximize lifetime value for our clients.
Cross-Border Commerce Without Limits
eTail’s exploration of scaling cross-border eCommerce resonates with Tru’s approach. Our global team and infrastructure are set to support brands in expanding operations smoothly and driving sustainable growth across international markets. Check out our portfolio to see how Tru helps brands unlock new markets and scale globally with confidence.
Turning AI Into Real Value
AI at eTail Asia moves beyond the buzz with a focus on tools like dynamic pricing and video content. Tru applies these innovations in real-world workflows for our clients, using A/B testing and gamification to deliver measurable engagement and revenue growth.
Our Narrative Architects
Tru's presence in the dynamic world of eCommerce and innovation is not a coincidence, but intentional and strategic. Our team plays a key role in ensuring our voice reflects the same bold, forward-thinking values championed at eTail Asia. Let's meet them:
Kimberley Carrera – Chief Revenue Officer
Kimberley has an eye on growth markets and evolving customer expectations. She focuses on identifying strategic opportunities that align with retail’s direction. At eTail Asia, she engages with partners and leaders to explore how Tru can help shape the next phase of enterprise transformation.
Monica Lewis – Business Development Executive
Monica is tuned into the real-world challenges retailers discuss across solution rooms and networking circles. Her focus at the event is to surface these conversations and help brands connect the dots between their goals and Tru’s transformation capabilities.
Mehak Sainani – Marketing & Communications Lead
Mehak leads how Tru listens to the market and how we speak back. At eTail Asia, she brings a strategic lens to every panel, roundtable, and breakout. She captures insights that inform Tru’s narrative, influence go-to-market messaging, and shape how we show up across campaigns, content, and conversations.
