If you’ve followed Dreamforce over the years, you know it blends a tech carnival and a strategy summit. This year, Salesforce’s flagship event returned with more energy than ever.
With over 40,000 attendees in person and millions tuning in on Salesforce+, Dreamforce 2025 became the global stage for conversations around Intelligent, Agent-driven Enterprises.
3 days, 100s hundreds of sessions, and a single mission to put autonomous agents in use for customer success, helping organizations think, work, and grow.
The Dreamforce Stage: Where Hype Meets Hands-On Reality
Held from October 14-16, 2025, in San Francisco, Dreamforce once again turned the Moscone Center into a city within a city. The chatter around AI finally stepped off the slides and onto the stage where Salesforce demoed the future.
Thousands of attendees in San Francisco and millions streaming online watched as Marc Benioff (CEO, Salesforce) introduced the year’s headline act, a vision of businesses powered by autonomous digital agents working alongside people. Salesforce positioned itself as the organization curating responsibility rather than the one chasing speed.
Agentforce: The Star Performer of Dreamforce 2025
At the center of the spectacle was Agentforce, Salesforce’s bold leap into agent-based systems. Forget chatbots or passive assistants, these digital agents can actually take thoughtful action.
Key Capabilities of Salesforce Agentforce
Logs cases and follows up with customers
Triggers workflows and interprets outcomes
Delivers real-time recommendations
Prioritizes tasks based on business context
Collaborates across systems to resolve issues instantly
Learns from every interaction to enhance future performance
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Top Agentforce Highlights from Dreamforce 2025
Where strategy met spectacle, Agentforce stole the show. These sessions explored enterprises evolving from automation to true intelligence.
1. Agentforce Keynote: Become an Agentic Enterprise
Marc Benioff (CEO, Salesforce) presented the "Agentic Enterprise," showing smart agents teaming up with humans to boost customer success.
2. Agentforce 360: Redefining AI Integration
Salesforce showcased Agentforce 360, blending AI, clean data, and context to enhance enterprise operations.
3. Agentforce NOW: Real-Time Customer Solutions
A live demo fixed customer issues, checked inventory, and suggested loyalty offers in real time.
4. Building an Agentic Enterprise: A Panel Discussion
Experts discussed governance, transparency, and responsible AI implementation.
5. Agentforce for Admins: Empowering Customization
Admins explored tools to build, tweak, and fine-tune agents for maximum efficiency.
Related Insight > Ultimate Checklist To Hire Salesforce Integration Partners In 2025
Data Cloud, Slack, and the New Rhythm of Work
At Dreamforce 2025, Salesforce showcased agents using data and collaboration to deliver insights that act instantly.
Data Cloud Keynote: Activate Trusted Data Everywhere
Led by Michael Andrew (Chief Data Officer, Salesforce), Christian Kleinerman (EVP of Product, Snowflake), and others.
Focused on enabling autonomous agents with complete context.
Every agent depends on unified, clean data to make precise decisions.
Highlighted a data foundation that connects every app and interaction, giving agents the context needed to act effectively.
Slack Keynote: Reimagining Work for the Agentic Enterprise
Led by Denise Dresser (CEO, Slack) with Mike Hanley (CISO, General Motors), and others.
Showed Slack as more than a chat hub.
Demonstrated a workspace where agents, coworkers, and apps interact seamlessly.
Example: type “show me top churn risks for Q3” and Slack surfaces insights, triggers actions, and schedules next steps automatically.
The next era of work pairs sharp human judgment with smart systems. Data and collaboration platforms drive decisions and actions in real time.
Partnerships, Ethics, and the Humanity in Automation
Dreamforce didn’t limit itself to product news and tech. Connections were the heartbeat of Dreamforce 2025.
Heavy hitters like Sundar Pichai (CEO, Google) and Dario Amodei (CEO, Anthropic) joined Benioff to tackle the big question: how do you keep trust when your systems start thinking for themselves?
Panels highlighted governance, bias control, and collaboration, reinforcing Salesforce’s commitment to trustworthy AI practices.
The True Centerpiece: Salesforce Success Stories
At Dreamforce 2025, the stage belonged to results that could be witnessed firsthand. Leading brands shared stories that made abstract technology feel alive.
Williams-Sonoma, Inc. rolled out Agentforce 360 across its stores, delivering personalized cooking tips while trimming service costs. Every interaction now feels like a personal chef is on call.
Equinox equips members with digital agents that act as wellness concierges, suggesting workouts and support anytime. Human trainers and digital helpers now team up to keep fitness on track.
Every example made technology tell a story, showing what was possible and what actually worked.
Final Take: Business With a Pulse
What if software did the small, repeatable work and left people the big decisions?
At Dreamforce 2025 Salesforce staged a live experiment where an Agentforce rep resolved a customer escalation, checked inventory, and suggested a loyalty offer while executives watched. Data becomes conversation, automation becomes intuition, and customer success evolves from a metric to a movement.
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Contact UsFrequently Asked Questions about Salesforce Dreamforce
Salesforce Dreamforce 2025 was held from October 14–16 at the Moscone Center in San Francisco.
Salesforce Dreamforce 2025 is the company’s flagship event, combining strategy, innovation, and hands-on demonstrations of intelligent, agent-driven enterprise solutions. It brought together executives, developers, and industry leaders to explore the next era of customer success.
Agentforce is Salesforce’s advanced agent-based system that handles customer cases, triggers workflows, delivers recommendations, and collaborates across systems. It enhances operational efficiency and empowers humans to focus on strategic decisions.
Real-world examples include Williams-Sonoma, Inc., leveraging Agentforce 360 for personalized customer support, and Equinox, using digital agents to act as wellness concierges for members.
Key highlights included the Agentforce keynote, Agentforce 360, real-time demos, panel discussions on governance, and data-driven sessions from Salesforce Data Cloud and Slack, emphasizing actionable intelligence in enterprises.
