Tru is pleased to share that we’re now an official member of the Retail Council of Canada. Joining this national network of retail leaders and innovators marks an exciting step in our continued commitment to the industry.
Through this membership, our team looks forward to active collaboration with peers and partners who are shaping thoughtful, modern retail experiences across Canada.
Many of our long-standing retail clients are already part of this community, and this connection allows us to learn, contribute, and grow together.
"Tru is making real strides in AI and agentic commerce, and with retail already one of our strongest industries, joining the Retail Council of Canada was a natural fit. We’re excited to be at the table alongside leading retailers and executives shaping what’s next."
– Kimberley Carrera, Chief Revenue Officer, Tru.
A warm thank you to Diane J. Brisebois, Kim Furlong, and the team at the Retail Council of Canada for creating an environment where ideas, partnerships, and progress in retail continue to grow.
