Mobile-Advertising-Mobile

Mobile Advertising
Services

Mobile-Advertising-Parallax

Cost-per-Mille (CPM)

The CPM model is ideal for publishers who want to earn revenue each time their ad is displayed on a website or app. This approach is effective for generating consistent income, particularly if you have a steady and reliable audience. Advertisers are billed for every 1,000 ad impressions, making it a cost-efficient way to gain exposure.

Cost-per-Click (CPC)

Under the CPC model, advertisers are charged whenever a user clicks on their mobile ads. This method emphasizes driving targeted engagement, but it requires careful management to avoid the potential loss of revenue from unclicked impressions.

Cost-per-Install (CPI)

The CPI model charges advertisers only when an ad results in the installation of a mobile app. This metric is essential for app developers and marketers, as it provides a clear understanding of the cost associated with acquiring new users.

Cost-per-Action (CPA)

CPA is an advanced model that charges advertisers based on specific user actions, such as in-app purchases, subscriptions, or sign-ups. This approach allows publishers to monetize their inventory more effectively while advertisers pay only for meaningful user interactions.

Cost-per-View (CPV)

The CPV model is most commonly used for video ad campaigns, where advertisers are charged each time their mobile video ad is viewed. This strategy is particularly effective for increasing brand visibility and driving engagement through video content.

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Geo

Target your ad campaigns within specific countries or regions, allowing you to promote products or services in the most relevant geographic areas.

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Gender

Refine your campaigns to reach mobile users of a particular gender, ensuring your message resonates with the right audience.

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Interests

Narrow your ad reach to users with specific interests, making sure your ads connect with those most likely to engage.

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Device  

Choose which mobile device models will display your ads, preventing any degradation in user experience and optimizing ad performance.

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OS

Target your ads to mobile devices running specific operating systems, ensuring they are displayed on platforms that best support your ad content.

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Carrier

Focus your ads on users connected through particular mobile carriers, tailoring your campaigns to specific networks.

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Connection

Display your ads on devices connected via Wi-Fi, 5G, or 4G LTE, ensuring optimal delivery based on users’ internet connection.

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By investing in mobile advertising with Tru, you're not just keeping up with trends—you're positioning your brand to lead in a highly competitive digital marketplace.

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